b'Ron Arad Onion HouseQ by Q blasts the perception that container housing Ron Aradis utilitarian and standardised in size and form. None A formidable influence in the world of design andof the three Q by Q products look the same, feel the architecture, Ron Arad continually questions estab- same or adhere to the same design vision, yet every lished practices and institutions. His approach to Qsingle one fulfils the brief in its entirety. by Q produced a unit displaying his signature curva- The beauty of Q by Q is that the signature series is ceous and fluid style, a design that he has named thesuitable for production in large quantities whilst re-Onion House.taining the integrity and quality of the design.Each of the designers will also create complemen-Cecil Balmondtary interior furnishings and finishes for their Q by Q Master engineer, designer, artist, thinker and mathe- products, allowing the end user the option to include matician, Cecil Balmond is the recipient of the Gengothese should they wish. The result would be a sculp-Matsui prize, the highest engineering prize given intural piece of architecture as art. Japan. His Q by Q product is spectacular in its dy-namic and organisational approach to structure. Ap- Social responsibilityparently standing on their side, this series of modularA founding belief of Q by Q is that innovative hous-designs utilises the golden ratio of mathematics toing solutions should be possible for everyone and that allow them to crawl up mountains, spread along riv- we have a social responsibility to help make this hap-er-banks and even stand five stories high.pen. In creating Q by Q, we believe that there is an opportunity to pair commercial success with a hu-Keiichi Taharamanitarian division focused on aiding regeneration Among Japans most highly acclaimed photographersin post-disaster situations and developing countries. and artists, Keiichis architectural design melds theThis will not only enable our business customers to purity and depth of the Japanese aesthetic with theengage in social enterprise but also allows this divi-style and influences of his 30 years in Paris. The light- sion to be supported by the commercial success of Q ness and simplicity of Taharas Q by Q belies the com- by Q.plexity of his thought process. 60 61Ron Arad'