b'Ron Arad Onion HouseConstructionQ by QWith many decades of experience in property devel-opment, we have lived through the lows as well as the highs. We have firsthand experience of how difficult it can be to develop land into commercially viable businesses. Very often, problems occur in design, planning and the costs related to construction. Q by Q is a new concept for top-end modular con-struction that embraces the rapidly changing world. With potential applications worldwide, Q by Q takes advantage of the latest manufacturing and communi-cations technology to take the major obstacles of de-velopment away from independent property owners. Q by Q means Quality by Quantity. In numerology, Q represents originality. It has a mysterious quality that reveals areas that would otherwise be unknow-able. Q also represents the number 8, which for the Chinese is an all time favourite: taken to represent infinite prosperity.We began with a brief to three world acclaimed de-signers. We asked them to bring their signature vi-sions to design modular structures that met the Q by Q criteria: Transportable by standard shipping container Cost certaintySuitability for mass production Speed of construction Positive environmental impact Suitable for use worldwide Exceptional value Provide a high quality of environment for the end user Fully accessible Theresultshavebeenastounding.Eachdesigner approached the project from their very particular perspective and produced a signature piece with out-standing design sensibilities.59Ron Arad'